Electric cigarette company E-Lites launches ‘Gangnam Baby’ spot via McCann Birmingham
January 23 2013, 3:42 pm | | 7 Comments
A Gangnam baby stars in this new spot just breaking in the UK for E-Lites electric cigarettes via McCann Birmingham. The executive creative director of this campaign is Aussie expat Vince McSweeney who previously worked as a creative director at McCann Sydney and Melbourne.
Director – Chris Balmond
Executive Creative Director – Vince McSweeney
Art Director – Barrie Robinson
Art Director – Shaun Loynds
Copywriter – Tim Jarvis
Agency Producer – Claire Dawkes
Agency Producer – Tracey Wheeler
7 Comments
love it!
Pepsi Next, anyone?
Wow, that is bad.
what did you miss?
The boat!
What’s Scott doing in this ad?
Here’s two very good reasons this ad should never have been made.
Any CD worth their salt would have killed this idea.
http://www.youtube.com/watch?v=RmmieeHlZvQ
http://www.youtube.com/watch?v=E1KVn_XQlqA
Using babies to sell smokes. Cool.