Electric cigarette company E-Lites launches 'Gangnam Baby' spot via McCann Birmingham

Gangnam Babyt.jpgA Gangnam baby stars in this new spot just breaking in the UK for E-Lites electric cigarettes via McCann Birmingham. The executive creative director of this campaign is Aussie expat Vince McSweeney who previously worked as a creative director at McCann Sydney and Melbourne.

WATCH THE SPOT

Director - Chris Balmond
Executive Creative Director - Vince McSweeney
Art Director - Barrie Robinson
Art Director - Shaun Loynds
Copywriter - Tim Jarvis
Agency Producer - Claire Dawkes
Agency Producer - Tracey Wheeler

7 Comments

Paul S said:

love it!

Spotto said:

Pepsi Next, anyone?

Nomen said:

Wow, that is bad.

the master of Jack said:

what did you miss?
The boat!

newky said:

What's Scott doing in this ad?

alan said:

Here's two very good reasons this ad should never have been made.
Any CD worth their salt would have killed this idea.

http://www.youtube.com/watch?v=RmmieeHlZvQ

http://www.youtube.com/watch?v=E1KVn_XQlqA

Whatevs said:

Using babies to sell smokes. Cool.

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