Financial services specialist BT prepares for the best in new integrated campaign via Host, Sydney
Host, Sydney has created a new campaign for financial services specialist BT, that sets out to challenge the way people think about their future finances, and motivate them to 'Prepare for the best' with BT.Says Mark Murray, chief marketing officer at BT Financial Group: "We want our customers to be prepared - finances don't have to be complicated and BT's specialists can help start customers preparing today. The campaign aims to position BT as the accessible expert for super, investments, insurance and financial advice."
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Says Suzie Shaw, managing director of Host Sydney: "Everyone wants a
happy and secure future, which in reality is largely dependent on
financial security, yet most people don't adequately prepare, they just
hope for the best. This new campaign for BT aims to get people to
actually prepare."The campaign features TV advertisements that are set in a positive future and work backwards to the current day, to a moment where the advertisement's characters began to prepare for the best. The campaign's creative is supported by content across a new BT website, including a new mobile site, and social media.
BT is also principal partner of the first Australian series of "Masterchef: The Professionals".
The campaign was creatively supervised and directed by The Glue Society.
The campaign launches 27th January 2013 with a fully integrated campaign including TV, Digital, OOH, Print, POS and social.
Directors: The Glue Society
Production Company: Revolver
Executive Producer: Michael Ritchie
Line Producer: Adrian Shapiro
Editing: Bernard Garry, The Editors
Photographer: Chris Searle
Media: MediaCom
Chief Strategy Officer: Olly Taylor
Group Account Director: Joanna Wealleans
Account Director: Amber Martin
Senior Account Manager: Will Morgan
Broadcast Producer: Kaija Wall
Print Producer: Claudia Brookes
Digital Producer: Memi Chang
Retouching: Gerrie Barnard
Why the hype reel? I thought the light-sabre graph thingys BT used last time were actually pretty cool.
Seen it all before.
Lazy marketing.Youd think these super companies would be smarter.
Until theyre paid on performance why would you bother.
ANDY - assuming you work in advertising, do you get paid for your time if you present a concept to your client and they don't like it? Or do you get paid for turning up to work no matter what the outcome? People that work at super companies, yep - I'm one of them but not for BT - still work their arse off each day trying to make money for people even when global markets suck. It's sooooo boring hearing "experts" slam people in super and funds management for not posting positive returns.
Jesus Christ. It's almost impossible to get Glue to direct a 98% decent script, but they agreed to this.
I know it's good to make money boys, but if your standards slip, you'll end up charging a heck of a lot less on the good jobs.