Guinness launches 'Clock', the latest spot in the 'Made of More' campaign via AMV/BBDO, London
This spot, out of AMV/BBDO London and directed by Peter Thwaites from
Gorgeous, cements the 'Made of More' campaign via the metaphor of a clock
that chooses not to settle for the ordinary but to do more and be more.
Set in Eastern Europe in the 1890s, we see the clock control time for the benefit of the town's inhabitants. First, it speeds up time to help a cobbler through his workload. Next, it turns back time to give a blacksmith a second chance to save his premises. Finally, it suspends time to make precious moments less momentary as a returning army arrives home.
VIEW THE SPOT
Beautiful production, but the idea is shit.
Great ad.
For Stella.
In 2005.
Vale Guinness brand.
It must suck to make a Guinness ad like this.