How Seek enticed Australia's top VO artists to volunteer their voice to support volunteering in latest campaign via Leo Burnett, Melbourne

CASE STUDY - For this campaign, the VO artists were asked to volunteer their voices. Scripts were sent to Australian sound studios by Leo Burnett, Melbourne and left in the recording booths with a simple instruction - volunteer to read to this script to support volunteering.

Over one hundred different spots were recorded and dispatched to stations volunteering the air-time.

LISTEN TO THE CONCEPT