Hoyne Design says no to racism and yes to snags this Australia Day with celebratory poster launch
To mark Australia Day 2013 the team at Hoyne Design has created two,
limited edition, collectible posters that reflect very different
messages about the country's national day.Distributed as a gift to a small group of clients, friends and colleagues, the posters are a celebration of Australian culture and design as well as a creative reminder of the things that make Australia unique.
'United under
the cross', designed by principal, Andrew Hoyne, carries a fairly
serious message about multiculturalism and equality in Australia, whilst
being presented in an artistic, somewhat ethereal way.In muted colours, the image shows a familiar treetop canopy image with a flock of birds flying above the foliage. The birds fly in the formation of the Southern Cross.
A small sentence runs along the bottom of the image - 'All colours united under the Southern Cross'.
Hoyne said he hates what the Southern Cross has come to represent in some circles, namely union thuggery, suburban tattoos and racism.
Says Hoyne: "I wanted to create something that expressed a different meaning: optimism, freedom, belonging, multiculturalism, equality and acceptance. I believe that if you live in Australia, then you're Australian. Racism should play no role."
On the other hand, 'Snag - The day Australia smiles' by Gareth Ellis, a senior designer in the Melbourne studio, is a joyful depiction of the archetypal Australia Day celebration.
On a bold gold background, the crossbar of the letter 'A' is formed by a large, bold sausage on the prongs of a fork. This is Australia Day at its happiest, recognising the tradition of Australians countrywide gathering to relax with family and friends.
Nice work Andrew. I really like the quietness of the nationalism expressed though an appreciation of nature. It's a much lovelier way of delivering, "best country in the fuckin' world mate!"
And more original and resonant than from beneath an Aussie flag cape, an 'Austicka' tattoo and an armoured layer of ignorance, sweat and beer. Nice one :)
Thumbs up for the posters and the thought behind them.
Andy love your poster !
Please reserve a poster for me.
Vita
Nice.