Innocean Australia lures ex Y&R group chief strategy officer Mike Morrison to fill MD role

After an extensive search, Innocean Australia has appointed ex Y&R group chief strategy officer, Mike Morrison (left) as their new managing director.

Morrison has spent over 25 years in the Industry, most recently as chief sales officer of Network Ten.

Over the years, he has worked across some of the world’s biggest brands, both nationally and regionally, and has been instrumental in growing agencies both in Australia and overseas. He has an acknowledged expertise in new business, even consulting to professional services giant PwC on business development.

Says Scott Lambert, creative director of Innocean: “Like the rest of the agency, I am thrilled to have Mike come on board. His experience and passion will play a big part in taking Innocean Australia to the next level, and in turn making us a major player in the local Industry. I for one can’t wait to forge a partnership that delivers exciting new client opportunities and continued business success.”

Says Morrison: “Innocean is a very impressive company globally and the team in Australia has been producing some category leading work in recent years. They have a strong business model and I’m delighted to be chosen to grow the business here in Australia.”

Says Kevin Choi, CEO of Innocean Australia: “This is a very important time in our agencies development, and I am confident that Mike will be a great asset moving forward.”