More Thrifty Thinking for the national car rental company in latest 'Scots' spot via 303Lowe, Perth

Screen shot 2013-01-16 at 11.39.01 AM.jpgA new spot for Thrifty car rentals via 303Lowe, Perth.

VIEW THE SPOT

12 Comments

Judge Jury said:

Good branding, could be a hit, but an equal chance of become annoying

Sweaty Sock said:

If Scottish people weren't white would they have used such an ethnic stereotype? Will they be doing a Jewish one next? Didn't think so. L- a-z-y.

Chum said:

so chunky, you can carve it along with a whole bunch of other outdated stereotypes

Matt said:

Urrgh!

Jesus. said:

SO Baaaaaaaad.
HA!
Awful.

Jock said:

Just what we need. More racism.

2Gs said:

@Jock Is it racist if you show a black winning a running race?

Camel Jockey said:

Racist? Only if you consider thriftiness to be a negative attribute. I'm pretty sure Thrifty aren't trying to generate any anti Scottish sentiment and I'm relatively confident they consider thriftiness to be a quality worth celebrating.

Scottish man. said:

Ammm scottish myself like and I think this wee ad is nay bad.

Jock Sprog said:

I agree with sweaty sock. They would never dream of having, say a Rabbi in the place of the old Scottish bloke. For all thriftiness being a commendable attribute it is really a way of saying Scots are tight.
Personally I don't get precious about these stereotypes, but there are double standards.

Scott said:

Poor advert. Let's overdo the accents and the stereotype. As a Scotsman I find this offensive.

LOL said:

Haha, I had this ad stuck in my head for a while.

Most of you are probably either scottish or advertisers yourselves. As your average tv watching pleb, I find this to be a pretty good ad.

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