New Zealand Transport Agency creates a 'flash' in new campaign via Clemenger BBDO, Wellington
New
Zealand Transport Agency has launched a new racing game called 'Flash' -
part of an interactive campaign via Clemenger BBDO, Wellington. In the game, young men get confronted with the all too real consequences of speeding. The car swerves, crashes, and pulls photos from the player's Facebook page creating a 'life flashing before their eyes' moment.
VIEW THE CONCEPT
Executive Creative Director - Philip Andrew
Art Director - Brigid Alkema
Art Director - Sarah Chernishov
Copywriter - Jon Pickersgill
Copywriter - Paul Nagy
Digital Creative Director - Thomas Scovell
Planner - Emily Goulden
Planner - Terry Williams-Wilcock
Account team - Julianne Hastings
Account team - Hayley Smith
Music + Sound Production - RESN
Digital Production House - RESN
Art Director - Brigid Alkema
Art Director - Sarah Chernishov
Copywriter - Jon Pickersgill
Copywriter - Paul Nagy
Digital Creative Director - Thomas Scovell
Planner - Emily Goulden
Planner - Terry Williams-Wilcock
Account team - Julianne Hastings
Account team - Hayley Smith
Music + Sound Production - RESN
Digital Production House - RESN
well done S&J.
Nice game - looks and plays like the real deal, which the youngans will love. Actually relevant use of facebook too!
Miss you s&j! damn good talent jumping the ditch yet again! -t
Brilliant!