NZTA targets drunk families in new print campaign via Clemenger BBDO, Wellington
This series of print ads for the New Zealand Transport Agency targeted families where drink
driving is a common behaviour, encouraging someone to speak up and stop
the family driving drunk. New work out of Clemenger BBDO, Wellington.
VIEW THE PUB AD
VIEW THE HOUSE AD
VIEW THE CAR AD
Cool, impressive retouching.
Simple idea, done well. Good work.
dead simple, dead awesome
Something about these reminds me of this: http://www.bestadsontv.com/ad/22565/Pedestrian-Council-of-Australia-Ross
Two completely different ideas there pal.