Popsicle launches new interactive online and smart phone game via Colenso BBDO, Auckland

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PopsicleWebsite_PRshot03.jpgThis summer, iconic Kiwi brand Popsicle extended their range of ice blocks with several new products, including the new Popsicle Blasta.

To highlight this Colenso BBDO, New Zealand has launched a new interactive online and smart phone game.

 

The free game can be downloaded from both Apple and Android app stores, as well as be played online on the website. The custom designed game was promoted by a 15 second TVC and Adshels.

PopsicleWebsite_PRshot02.jpgThe fully interactive game allows kids to pilot the Blasta rocket ship around the vast Popsicle Universe. The Blasta is equipped with Pop-Candy Canons, which players use to fend off evil enemies in an attempt to save the different flavoured galaxies from total destruction.

 

Says Minna Reinikkala, group PopsicleWebsite_PRshot04.jpgmarketing manager: “We’re thrilled with the new Popsicle universe that’s been developed as part of the Popsicle Blasta launch.  It’s already started to reignite the brand in an exciting way for kids of all ages to engage with.

“We’ve brought this to life across media from TV to digital and outdoor, really leveraging a 360PopsicleBlasta_iTunes_PRshot08.jpg approach.”

Executive Creative Director – Steve Cochran

Digital Creative Director – Aaron Turk

Agency Producer – Emma Tait

Production Company Producer – Simon Shaw

Art Director – Mike Hammond

Copywriter – Graeme Clarke