Search for the hidden crash in latest print ad for NZTA via Clemenger BBDO, Wellington

Wednesday 16, January 2013 at 12:39 PM by CB
Screen shot 2013-01-16 at 12.34.33 PM.jpgThis classic New Zealand holiday landscape is hiding the knarly results of driving tired - crashing at 100kph without braking.

New work out of Clemenger BBDO, Wellington.

VIEW THE AD

4 Comments

Judge Jury said:

Like it. Simple, thought-provoking, based on a human truth.

January 16, 2013 1:40 PM
Very said:

Good.

January 16, 2013 3:06 PM
Dav Tabeshfar said:

Most rewarding print I've seen in ages.

January 17, 2013 8:40 PM
Agreed. said:

Nicely done.

January 18, 2013 10:06 AM

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