Simon Veksner: In Praise of the Bleedin' Obvious

hotel-weeblewobble.jpgBy Simon Veksner, head of ideas, Naked Communications Australia and New Zealand

Is it okay for an ad to be strategically uninteresting?

A phrase from Martin Weigel's Canalside View blog has stuck in my head - "Advertising claims," he writes, "probably simply work as an interesting statement of category membership."

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