Simon Veksner: In Praise of the Bleedin’ Obvious
January 21 2013, 9:34 am | | No Comments
By Simon Veksner, head of ideas, Naked Communications Australia and New Zealand
Is it okay for an ad to be strategically uninteresting?
A phrase from Martin Weigel’s Canalside View blog has stuck in my head – “Advertising claims,” he writes, “probably simply work as an interesting statement of category membership.”