South Australia's RAA targets public apathy in new advertising campaign via KWP! Adelaide

Screen shot 2013-01-03 at 8.32.06 PM.jpgPeople tend to forget the importance of having an RAA Membership, believing their 'new' vehicle won't encounter problems on the road. Yet, as they have for 110 years, RAA's Road Service patrol continues to keep thousands of South Australians moving like nothing ever happened. A new spot via agency kwp! Adelaide.



Weapons Inspector said:

To assist viewers making any sort of sense of this ad, let alone getting the message described in the blurb above, perhaps KWP and the RAA could letterbox all South Australians with an explanatory leaflet.

Will Smith said:

Please send cheque.

You know who said:

Crap ad

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