South Australia’s RAA targets public apathy in new advertising campaign via KWP! Adelaide

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Screen shot 2013-01-03 at 8.32.06 PM.jpgPeople tend to forget the importance of having an RAA Membership, believing their ‘new’ vehicle won’t encounter problems on the road. Yet, as they have for 110 years, RAA’s Road Service patrol continues to keep thousands of South Australians moving like nothing ever happened. A new spot via agency kwp! Adelaide.