'Steal Banksy' only Australian campaign included in exclusive 'Gold Lion/Gold Effie Club' in 2012
Naked Communication's 'Steal Banksy' campaign for The Art Series Hotel was the only campaign from Australia to win a rare double in 2012, winning Gold at both the Cannes Lions and The Effies.According to Y&R New Zealand managing director James Hurman, writing this week in The Gunn Report, only nine campaigns in 2012 managed this rare feat. Other campaigns to do so included:
• "Born of Fire" for Chrysler by Wieden+Kennedy, USA
• "Curators of Sweden" for Sweden Tourism by Volontaire, Sweden
• "Dads in Briefs" for BGH by Del Campo Nazca Saatchi & Saatchi, Argentina
• "Decode Jay-Z" for Microsoft Bing by majority Aussie-owned Droga 5, USA
As Hurman says, "taking home a Gold Lion and a Gold Effie for
the same campaign - is a delicious rarity. A high watermark of human
achievement in creative communications, and the kind of work we'd all
love to be able to stake our names to."Says Adam Ferrier (left), partner at Naked Communications: "We are really pleased with the results the 'Steal Banksy" campaign generated last year. We are most pleased that we have continued this success with several innovative and effective campaigns since".
Best of the best
what a great client, bravery should be recognised more often