The Feds director Ray Lawrence shoots new campaign for Teachers Federation NSW
The Feds director Ray Lawrence has directed a new campaign for the New South Wales Teachers Foundation. The new campaign "Teachers Make A Difference" launched on Sunday. Written by Jane Caro, writer and public education advocate - the campaign aims to highlight the role teachers play in the community. The non political campaign launches with TV and cinema spots supported with longer online content featuring 2 storylines to demonstrate the commitment of teachers and the influence they have on young peoples lives.
WATCH FIRST DAY SPOT
WATCH LAST DAY SPOT
WATCH LAST DAY INTERVIEW SPOT
Director: Ray LawrenceExecutive Producer: Michael Cook
Creative Director: Jane Caro
Agency Producer: Baz Milas
Art Director: John Greig
These feel old, and not in a good way.
This is awesome
They feel old, 3:11, because they've been done by people who've been doing it for aeons. Clearly, the target audience is not Blogsters. Nevertheless, that's the best awkward pause (in the Last Day spot) I've seen in ages. Classic Ray, classic Jane.
Rey doing what Rey does best making beautiful films.
You can call me Ray or you can call me Jay.
Seen all this before. Actors pretending to be real and interviewed. Why? Good idea underneath. Needs freshening.
No wonder I send my kids to proper schools.