The Guardian in the UK out to 'own the weekend' with humorous new campaign via BBH London
This film for the Guardian from BBH, London is a pastiche of a Jerry Bruckheimer
blockbuster trailer and communicates the campaign message of 'owning the
weekend' through a series of spoof scenes. VIEW THE SPOT
This is a mess, and no amount of "it's BBH so it must be good" will convince me otherwise.
Sensational. A great big simple idea brilliantly written and delivered. Why do the Poms do things like this sooooo much better than we do?
I agree with confused.
It's a mess. All over the place.
And I wanted to like it because I'm a big fan of BBH, and an even bigger fan of The Guardian.
Huh? What was all that about then?
Should have run with we own the weekend and stopped there.
I like this because it challenges the very structure of an 'ad' in a tongue-in-cheek way. It's different, and self deprecating, which means people will remember it. The 30 second spot is dying a slow, miserable death, particularly in this country. Only those who are smart enough to embrace 'advertainment' will survive, surely.
My ads are better.
It made me smile, no, laugh. And an ad hasn't done that in forever.
'The brits do it better'...
It looks like a try-hard version of the stuff CP+B were doing 7 years ago. Which is American by the way.
3 little pigs or this – rather have 3 little pigs on my reel thanks.
switched it off after about 35 seconds.......
Congrats to BBH for creating the first TVC with stink-o-rama.
Quick, pass the AXE and get Sir John back!
Bloody Brilliant Hegarty!