The One Show's top 10 automobile TVCs from the past 25 yrs announced at the Detroit Auto Show

The Top Ten Winners are as follows:
1. "Grrr" - Wieden+Kennedy/London and Honda - 2004
2. "Cog" - Wieden+Kennedy/London and Honda - 2003
3. "The Force" - Deutsch/Los Angeles and Volkswagen - 2011
4. "The Hire" - Fallon/Minneapolis and BMW - 2001
5. "Sheet Metal" - Goodby, Silverstein & Partners/San Francisco and Saturn - 2002
6. "Born of Fire" - Wieden+Kennedy/Portland and Chrysler - 2011
7. "Toys" - TBWA\Chiat\Day/Los Angeles and Nissan - 1997
8. "Lamp Post" - BMP DDB/London and Volkswagen - 1998
9. "Milky Way" - Arnold Worldwide/Boston and Volkswagen -1999
10. "Snow Covered" - Bozell Worldwide/Southfield and Chrysler/Jeep - 1994

Says Yash Egami,


Among the elite list of judges are: Jeff Goodby, Goodby, Silverstein & Partners; Mark Tutssel, Leo Burnett Worldwide; Cliff Freeman, Cliff Freeman & Partners; Andy Azula, The Martin Agency; Bob Barrie, Barrie D'Rozario Murphy; Andy Fackrell, DDB New Zealand; Jean Jennings, Automobile Magazine; and advertising legend George Lois.
The top 10 winners hail from a diverse group of innovative and popular ads such as: Wieden+Kennedy's "Born of Fire" for Chrysler featuring rap artist Eminem, Deutsch's Super Bowl favorite "The Force" for Volkswagen, the groundbreaking "BMW Films" from Fallon.
Additionally, The One Club presented the public choice winner from Saatchi and Saatchi Los Angeles and Toyota for their 2012 "Camry Reinvented" commercial. The public choice was voted on by over 7,000 viewers on The One Club website.
For more information and to view the commercials, click here.
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