“Things flow better with Artline” in latest campaign for Pelikan Artline via Little Giants
“Things flow better with Artline” is the message in this new integated campaign via Little Giants, the Sydney creative shop formed in January last year by veteran creatives Jason Ross (ex head of copy at JWT Sydney) and Paul Bennell (ex group head at BWM Sydney).
The TV spot was directed by Tina Bull via Luscious International.
The campaign brings Artline’s range of pens to life in a simple and inspiring live action/design piece.
Says Bull: “My aim was to try and create all of our rooms in-camera, with an old school, low-fi approach, we painted and outlined everything from calculators to surfboards, then placing them as 
ordinary props into its environment. This created an interesting play with the vision, where you initially think things are 2D drawings but they actual exist in the 3D world with real shadows and perspective.”
Production Company: Luscious International
Director: Tina Bull
Producer: Tim Berriman
Executive Producer: Andrew Morris
Agency: Little Giants
Creative Directors: Jason Ross & Paul Bennell
7 Comments
Hmmm
the better ideas flew.
Not exactly a Furby-strength idea, is it?
Is that you Jay? It was almost a decade ago now, let it go.
i thought this was a GPYR account?
The Patts stuff underneath on Best Ads is way better than this….
I see a lot of agency credits but no information about the people who posted/animated it for you. Concepts are a dime a dozen, it’s the execution that matters. Stop ripping off designers and VFX artists.