Yellow Pages Mobile makes people ‘tick’ in spot for app launch via Clemenger BBDO, Melbourne

Clemenger BBDO Melbourne and Yellow Pages have launched a new campaign and a new tagline demonstrating the benefits of its updated mobile app.

Yellow Pages has a long history of using comical situations to highlight urgent business needs, where using Yellow Pages often literally saves the day.

VIEW THE SPOT

But what about the everyday moments? That ever-changing list of things you need to get done, that you carry around in your brain all the time? Wouldn’t you love to get those little things ticked off your list?

That’s where the Yellow Pages mobile app comes in. The new campaign, called ‘Tick’, is the answer to that perpetual list.

Whether it’s fixing a broken gate, getting a haircut, or even summoning duelling banjos, with Yellow Pages you can tick the task off as done.

Geraldine Davys, Yellow Pages group manager brand and marketing and communications, says the campaign shows how people can solve problems – even when they’re out and about.

Says Davys: “The campaign encourages consumers to think about Yellow Pages when they’re looking for a solution to a problem but, more importantly, it highlights the different ways they can access Australia’s most comprehensive online business directory.

“It doesn’t matter what time of the day it is; or what device consumers are using, they can find the solution searching Yellow Pages.”

The new ‘Tick’ campaign is supported by nationwide outdoor, TV, cinema and digital.

Executive General Manager Strategic Marketing – Michelle Sherwood