Ad + marketing industry leaders go head-to-head in this month's CookOff for charity in Syd, Feb 11

page-events.jpgIndustry big wigs and business leaders from around the country are set to participate in this month's CEO CookOff to raise money for charity in Sydney's Cathedral Square next week, on Monday, February 11.

The annual event raises money to help those in need via charities including food rescue service OzHarvest, and culminates in a live cook-off with celebrity chefs.

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2013 competitors include senior advertising, media, marketing and creative industry identities including Droga5's Sudeep Gohil, Brett Chenoweth from APN News and Media, Andrew Lamb from TMS Media and Advertising, Adam Lana from design consultancy Swear Words, Annalise Law from promotional marketing agency The Kanga Group, Lisa Miller Cilentro from the Harry M Miller Group and Stuart Gregor, founder of Liquid Ideas and Vince Frost, CEO and executive creative director of leading brand and ideas studio Frost*.

Frost also took part in the inaugural event last year and has since gone on to take OzHarvest as his agency's pro-bono client.

Held in front of St Mary's Cathedral from 5.30pm, the CEO CookOff will feed approximately 1000 people in need. The event increases awareness of excess food which can feed disadvantaged Australians, and this year the special focus is women and youth in need.

With 33 of Australia's top chefs already committed to the event, CEOs will be cooking with any of the following superstars of the kitchen: Neil Perry of the famed Rockpool Group, Peter Gilmore of Quay, Matt Moran of ARIA and Chiswick, Pete Evans, Colin Fassnidge of Four in Hand and 4Fourteen, the team from Three Blue Ducks, Hamish Ingham of Bar H and the newly opened Woods at the Four Seasons, and Daniel Puskas of Sixpenny and many more, with an appearance by the much loved Maggie Beer.

The CEOs will be grouped into teams and paired with celebrated chefs. Each CookOff team will then prepare a meal and experience a first-hand connection with those in need by serving food and enjoying a meal together with guests.

At the event in 2012, the CEO CookOff raised almost $1million, proving that the spirit of human kindness, generosity and a genuine desire to help those in need is well and truly alive in the business community.

As participants, CEOs are encouraged to entertain healthy competition in fundraising for the cause by getting sponsorship from colleagues, clients, friends and family. Proceeds will be shared between OzHarvest, The Big Issue and ONE80TC.

Currently, at the top of the leaderboard is Paul Hilgers, Optiver CEO followed by Andy Walz, Caltex CEO and Rachel Argaman from Toga Hotels, while Alan Joyce, Qantas CEO is in 5th place.

To donate and support your favourite CEO (or your bosses) effort, visit

Details about participants, the event, donations and how to get involved, are on the website.

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