AMG’s ‘Great Mind Experiment’ Melbourne event dissects Ferrier, Coulsen and Howatson’s brains

Following its 2012 launch, The Account Management Group (AMG) wrapped up its second event ‘The Great Mind Experiment’ yesterday, (Wednesday Feb 27) with 80+ people in attendance with guinea pigs, Naked founder and regular Gruen panelist; Adam Ferrier, Ben Coulson, chief creative officer from GPY&R and Chris Howatson, managing director, CHE Proximity.

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Designed to be an opportunity for account managers to better understand the thinking style of the people working within the agency areas of creative, production, management or clients- and to manage their own, the evening profiled the thinking styles of three industry characters.

Hosted by GPY&R, presented by AMG chairman Michael McEwan, general manager Badjar Ogilvy, and facilitated by Kerryn Ross from PHuel, a behavioral change learning and development company, attendees were introduced to the Hermann Brain Dominance Instrument (HBDI). HBDI is a tool to assess a person’s thinking preferences which influence how a person makes decisions, problem solves and interacts with others.

To demonstrate the tool and its application Ferrier, Coulson and Howatson were profiled.

The speakers shared work experiences while the audience had the opportunity to quiz each panel member to gain evidence and facts to diagnose what thinking style each preferred. This launched the way for a frank discussion about how different styles can pose risks in misunderstandings of colleagues and clients within the agency, and sought to use the HBDI tools to avoid such conflicts.

Stay tuned for the next event on the AMG calendar.