Arnott’s Cruskits fights the temptation of carbs in new integrated campaign via DDB Australia

CB Exclusive – DDB Australia and Arnott’s have launched a new campaign for Cruskits. Led with a TVC, the campaign sees a woman fight back against the temptation of carbs, with the help of Cruskits.

The TVC features ‘Bread’ who is tirelessly trying to woo the heroine away from her chosen lunch of Cruskits. The character of the bread is voiced by none other than John Ratzenburger, the American actor who’s best known for his role as Cliff Clavin on Cheers.

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Says Scott Huebescher, creative director, DDB Group: “We are very excited to have been able to create a big idea platform in ‘Carbs Don’t Fight Fair, Fight Back with Cruskits’. It’s such a powerful truth and has given us a great creative vehicle to execute against time and time again.”

Says Rebecca Carson, Arnott’s, brand director-savoury: “It’s always great to collaborate with DDB and this campaign continues the tradition our partnership has created. We are thrilled to have landed a campaign idea that presents Cruskits as a true smartcut for women in such an engaging way.”

The campaign will run nationally across TV, OOH, Facebook and digital.

Media: MEC