Australia leads Asia-Pacific with 43 entries at Shortlist stage of Media Asia 2013 Awards
43 entries from Australia and 2 entries from New Zealand have made the cut at the Shortlist stage of the Media Asia 2013 Awards with Australia ranked #1 in terms of finalists ahead of India with 31 entries.
Running for the second time in Asia, the Awards showcase the best work of the region, representing campaigns that demonstrate the very best in creative media thinking.
Says Leonardo O’Grady, jury chair and director ASEAN Integrated Marketing Communications, Coca-Cola: “These Awards are all about creative media thinking and I was impressed by the high calibre and quality of the entries – beautifully executed and concisely explained.”
In a year that has seen a record number of entries from across the region, the shortlist is made up of 117 campaigns from over 10 markets. As mentioned previously, Australia and India dominated the field, but face stiff competition from other regional markets. There has been an impressive 180% increase in campaigns from India, for example, while both China and Thailand have doubled the number of their entries. Indonesia and Japan are new additions to the field, represented in the Awards shortlist for the first time this year. Starcom, Mindshare and Universal McCann lead on the agency network front.
Says Charlie Crowe, founder of the Festival and CEO of C Squared: “We were impressed with the creativity and calibre of the work coming out of Asia. The judges will have a difficult task picking out the winners – competition is fierce.”
The Awards shortlist was judged by a panel of nearly 60 senior industry professionals, and the select final awards jury will consist of only 30. Winners will be announced at the Festival of Media Asia 2013 at the W Singapore – Sentosa Cove from 3-5 March 2013 in Singapore.
The inaugural Festival of Media Asia in 2011 was a huge success, bringing together 600 attendees from 23 different countries across Asia and the globe. The 2013 event will bring together a host of new features for attendees to enjoy including a stronger awards programme, the launch of the global Media Accelerator Programme (M.A.P) alongside the outstanding line-up of speakers listed above.
More information about the Festival of Media Asia 2013, is available at its official website. The full Awards shortlist can be downloaded at the Awards page.