Banjo Sydney snares former McCann London digital chief Kevin McKay for digital director role

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Screen shot 2013-02-04 at 11.26.31 AM.jpgCB Exclusive – Banjo Sydney has appointed former McCann Worldgroup, London digital director Kevin McKay as digital director.

Mackay was an integral part of the global pitch team within McCann Worldgroup to win the London 2012 business, representing the agency to lead Digital, CRM, Search and Media Planning.

He led the launch campaigns for London 2012 e-Commerce Merchandising, Mascots, Volunteering and Ticketing plus a unique digital activation for adidas.

Says Banjo managing partner Andrew Varasdi: “One thing that has always been important to our business is to be able to offer the best minds and thinking across everything we do. Our vision for our digital capability is no different.

“Kevin’s digital experience extends across some of the most exciting digital brands and business globally. Beyond his professional cv Kevin is also a world class athlete having run for Great Britain in two Olympic Games.”