Exclusive: Bondi Advertising snares ex-Droga5’s Steve Muller for marketing + planning partner role

CB Exclusive: Just as Bondi Advertising turns three, the beach-side crew are showing a maturity for serious brand work with the announcement of international marketer, Steve Muller (left), starting full-time as marketing and planning partner.

Muller carries more than the weight of his surfboards to 33 Hall Street. He brings a mix of strategic and brandculture insights from a career spanning 10 years at Unilever and Heineken International.

More recently Muller developed thecoolhunter.net and was a foundation employee at Droga5 Australia, successful in securing the Fosters Account (VB, Crown, Cascade).

Says Jonas Allen, Bondi Advertising founder, ex-Mambo wunderkid and Moon CD: “Steve’s the perfect fit, even though he’s originally from The ‘Bra. His strength at hunting for insights and effective creative is powerful. Steve’s knowledge and experience at developing brands and idea’ s that engage organisations and consumers is invaluable.”

The emboldened Bondi crew are hopeful that their new strategic offer, and not their proximity to the beach, is why their business is swelling this summer. Further announcements about new national and international work are expected soon.