CGI technology brings Audrey Hepburn to life in Galaxy chocolate spot via AMV BBDO, London
February 28 2013, 7:47 am | | 3 Comments
CGI technology has allowed the late Audrey Hepburn to star in a new UK spot for Galaxy chocolate via AMV BBDO, London.
Set on Italy’s Amalfi coast, the legendary star – who passed away in 1993 – is aboard a bus that’s broken down, soon to be rescued by a handsome stranger in a convertible Merc. All set to ‘Moon River’, sung by Hepburn in Breakfast at Tiffany’s.
Agency: AMV BBDO, London
Director: Daniel Kleinman
Production Company: Rattling Stick
Post Production: Framestore
Talent Negotiation with the Hepburn Estate: Brad Sheehan, Davie Brown Entertainment
3 Comments
Is it just me, or is it a little sad that commercialisation sees her ‘come back to life’ to sell chocolate?
Nicely shot, directed and CGI’d, but necessary?
Gross and creepy. She looks like a robot. No Hepburn fan is going to like this. Can’t believe her sons agreed to it.
Not a reason to binge on chocs.