Clemenger BBDO, Melbourne crowned Campaign Brief Agency of the Year for fifth year running; Whybin\TBWA named NSW Agency of the Year

| | 34 Comments

CB-COVER-Feb-2013.jpgFor an unprecedented fifth year in a row, Clemenger BBDO Melbourne has trumped all rivals to once again take out the coveted Campaign Brief Australian Agency of the Year title. All it took was a focus on their mantra: ‘The Work, The Work, The Work’…

It’s been another stellar year for the most awarded agency in the country, not only at the creative shows, but also at awards that honour effectiveness.

 

Clemenger BBDO Melbourne currently holds the title of most effective agency in Asia-Pacific, having won its second Agency of the Year at the 2012 Asian Marketing Effectiveness Awards (including the Grand Prix for NAB ‘Break Up’); as well as the Grand Prix for Creative Effectiveness at this year’s Spikes Asia.

CLEMS-AOY-2013-1.jpgCLEMS-AOY-2013-2.jpgCLEMS-AOY-3.jpgIn the Global Effies Index, the agency was ranked number six in the world, with its nearest local competitor at number 91.

The prestigious Gunn Report has just released its 2012 list and Clemenger BBDO Melbourne is ranked number one in Australia, alongside sister agency, Clemenger BBDO Sydney.

 

Closer to home, Clemenger BBDO Melbourne snared the 2012 AWARD Agency of the Year title and at the recent Australian Effie Awards, was the only agency to win five Effies across three clients, including the only awards handed out for ROI – the toughest of all effectiveness criteria.

The agency also wiped the floor at the MADC Awards, snaring eight Gold, six Silver and 18 Bronze awards along with the coveted MADC Agency of the Year Award.

Proving creativity and effectiveness is the dream combo for smart marketers, Clems Melbourne also seized some of the biggest blue chip brands in the country over the last year, including Bonds, Australia Post, Exxon Mobil and all of the CUB business, including flagship brands VB, Crown and Cascade.

Along the way it also picked up Optimum, Pedigree, Origin Energy, state government business including Tourism Victoria and Vic-Roads, and federal government business including the Australian Taxation Office and the Depart-ment of Families, Housing, Comm-unity Service and Indigenous Affairs.

During the past 12 months, the agency bolstered staff numbers by nine per cent and increased profit after tax on the previous 12 months by almost 50 per cent, with an increase in revenue by seven per cent over the last 12 months.

And it seems their clients agree – in between winning $75 million worth of new business, Clemenger BBDO Melbourne has maintained 100 per cent client retention.

Clemenger BBDO Melbourne is the only agency in the history of CB’s Agency of the Year awards to win it five years in a row, with Saatchi & Saatchi Sydney previously managing to take out the title three times in a row – in 2003, 2004 and 2005.

WHYBIN-AOY.jpgWHYBIN-AOY-2.jpgWhybin\TBWA was awarded Campaign Brief’s NSW Agency of the Year.

Only a couple of years ago Whybin/TBWA, Sydney was a shop producing good solid work but the big awards eluded them. In the last two years, the uniquely structured creative team, with Matty Burton and Dave Bowman at the helm, has seen the agency hurtle up the charts.

The year 2012 catapulted Whybin\TBWA, Sydney into the number one spot in awards rankings in Australia with a vast array of work for NRMA, Tourism New Zealand, MJ Bale and Taronga Zoo amongst others.

 

Between Whybin/TBWA, Eleven PR, Integer and Digital Arts Network, the central creative team feeding the group garnered the greatest number of awards, for more pieces of work, for more clients, across more disciplines, than any agency in the country.

COLENSO-AOY-1.jpgCOLENSO-AOY-2.jpgCOLENSO-AOY-3.jpgFor a record sixth time in the 15-year history of the awards Colenso BBDO, Auckland is Campaign Brief’s New Zealand Agency of the Year. After winning more Cannes Lions than any other Australasian agency last year, Colenso BBDO was ranked #1 most awarded agency in the world by The Big Won Report.

It’s been a standout year for Colenso BBDO New Zealand, which managed to yet again walk away with top honours from a number of the world’s leading advertising shows.

At the start of 2012 Colenso BBDO was ranked the number #5 agency in the world and number one direct agency in The Big Won Report, which calculates global agency rankings based on awards performances, while creative chairman Nick Worthington was named the highest-ranking ECD on the planet. But after the agency nabbed 12 Cannes Lions and many other global gongs in 2012, Colenso BBDO moved up to #1 in the 2013 The Big Won report, making it the first time a Kiwi or Aussie agency has ever won the title. 

To read all about it, look out for the print edition outsoon. To subscribe go to Campaign Brief Online or download the subscription form: