Arnott’s Tim Tam spreads the love with Aussies in an integrated campaign via DDB Group Australia
DDB Group has this week helped Arnott’s launch Tim Tam Treat Packs through the Tim Tam Love More Than One campaign.
The campaign, which kicks-off at Melbourne’s Southern Cross Station today, will see Arnott’s celebrate the disproportionate love Tim Tam fans have for Australia’s favourite chocolate biscuit with a bus tour around Australia.
The tour will spread the ‘Love More’ message and encourage Australians everywhere to enrich their lives by loving more than one Tim Tam through a combination of sampling, interactive games, and engaging activations at local regional towns.
Says Jen Spiers, creative group head, DDB Group: “It was great to have the opportunity to build on the Truly, Madly platform with another social campaign idea that celebrates the unbelievable passion Australians have for the humble Tim Tam chocolate biscuit.
“As with the Orchard, we’ll be capturing content from the Tim Tam Love More Than One tour to allow our Tim Tam Facebook fans to enjoy and engage with the campaign, even though they might not be at the activations. We’ll also be taking inspiration from Tim Tam’s Facebook fans throughout the tour, with fans able to vote on the route the bus takes throughout regional Australia.”
Says Susanna Polycarpou, brand director, Arnott’s: “We’re thrilled with this latest campaign from DDB Group and are as excited as our fans to be putting the Tim Tam Love More Than One bus on the road. The bus will allow all Australians to celebrate the magical love people have for Tim Tam biscuits and surprise and delight consumers right around the country.”
Creative Agency: DDB Sydney
ECD: Dylan Harrison
Creative Group Heads: Madeline Smith and Jen Speirs
Art Director: Richard Apps
Copywriter: Andrew Allsop
Managing Director Strategy and Innovation: Leif Stromnes
Senior Strategic Planner: Michelle Martignoni
Managing Partner: Kate Sheppard
Business Director: Claire Birrell
Agency producer: Brenden Johnson
Director of Social Media: James Quinlan
Community Manager: Sohail Bhatia
TV Production:
Production House: The Feds
Director: Josh Logue
Producer: Karen Watson
Post Production House: Heckler
Music: “Are you ready?” by Kate Miller-Heidke (Sony)
Mango:
GM: Claire Salvetti
Senior Executive Producer: Brooke Pilton
Producer: Richard Holt
Media: MEC
Group Business Director: Tony Newby
Business Director: Rebecca Twist
Campbell Arnott’s
Brand Director: Susanna Polycarpou
Marketing Manager, Tim Tam: Leigh Coleman
Brand Manager, Tim Tam: Laura Hindson
6 Comments
Move to Utah.
Why would you bother?
Where’s my creative credit
terrible
Truely, madly, deeply awful.
I was speechless when I first saw this ad. The stilted stop camera action, the colourless hipster lite talent, the obvious running out of light at the end. I guess someone didn’t plan out how long it would take to build the Tim Tam wall. You can’t tell me that light effect is deliberate.
Was this completed by a first year TAFE student ?
Once more, the endless obsession with creating social engagement dies on its arse.
Not one of the Tim Tam ‘Love Bus’ YouTube videos has more than 800 hits.
Some have less that 450.
That’s an unmitigated social disaster.