Exclusive: Sydney advertising couple launches Popup Brands to help businesses + individuals list and find commercial short-term space

Screen shot 2013-02-22 at 12.59.09 AM.jpgScreen shot 2013-02-22 at 12.59.15 AM.jpgCB Exclusive - A Sydney advertising couple has launched Popup Brands, a new venture to help businesses and individuals list and find commercial short-term space.

The Sydney startup is the first of its kind - aggregating short-term retail and other space in a way that's never been done before.
"Despite a huge supply and need for short-term commercial space, no one has ever managed to aggregate and market it efficiently before," said Popup Brands founder and former art director Marianella Watman.

"Whether you're setting up a popup shop or bar or looking for casual mall space Popup Brands is the first place to look," she added.

Screen shot 2013-02-22 at 1.01.08 AM.jpgThe popup concept is now a normal part of the business landscape - not just in Australia, but also worldwide.

Several of Australia's biggest shopping centre and real estate brands are already listing vacant short-term spaces at popupbrands.com.au.

Popup Brands is also working with various local government authorities to help them make more of their properties - including creative spaces and laneways.

"Popups are here to stay," commented Pete Watman, founding partner and creative director.

"It's an evolving market and the cool thing is we're actually contributing by serving it. Plus it's an exciting new step for us," he added.

Popup Brands is also helping people find someone to share a commercial space.

Screen shot 2013-02-22 at 1.06.45 AM.jpg"The collaborative consumption movement is really exciting for us. Two or more businesses can share the same premises. This delivers real cost savings and increases in earning potential for all," said Marianella Watman.

Popup Brands works for both space owners and space seekers. It's the best way to find space for brands and brands for spaces.

For more information on all things popup contact Marianella Watman on 0416 166 784 or at media@popupbrands.com.au

Pop into Popup Brands: popupbrands.com.au

16 Comments

Jo Melling said:

Awesome venture guys!!

Matt Smith said:

Good luck guys! Great idea

Simon Frost said:

Brilliant guys, well done.

Hadders said:

Wonderful idea..... good luck guys.

Alan said:

Great way for a new ad agency to get started. So who will be the first Pop-Up-Agency?

rocky said:

no wonder i can't get any work out of you.

Cora said:

Good luck Mr & Mrs Watman :)

Kev said:

Wish I'd thought of that.

Brittski said:

Love it. 'Advertising couple'.
Awesome idea and all the best of success to you!

Andy said:

The new agency model - Get out of the game and do something profitable with low overheads. Great stuff guys. A tip of the hat for the effort to pop-up the business and get it running. Best of luck.

Bevo said:

Onya Wattoooooo

Jo McCarthy said:

Congratulations Watmans. Proud to know such an 'exclusive' smart thinking duo. Look foward to watching your success grow!

Marrianne said:

Congrats guys. Gutsy move
Well done Pete.
Good luck to you both !

Shane said:

Well done Mr Watman! best of luck with the venture...

Damo said:

Aw yeah. Nice work guys. You could also do PopUp Housing, for bums.

Damo said:

Aw yeah. Nice work guys. You could also do PopUp Housing, for bums.

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