5 questions + 5 minutes could be all you need in Aussie Home Loans spot via 303Lowe Sydney

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AHL.jpgFollowing Aussie Home Loans’ ‘It’s Smart to Ask‘ campaign via 303Lowe Sydney, where executive chairman John Symond encouraged consumers to find out if they had the best home loan for their needs, the financial services brand has launched the ‘5 Questions in 5 Minutes’ marketing campaign which encourages people to contact an Aussie broker also created by 303Lowe Sydney.

3LAUSH0282_5QUESTIONS_POS V6-1.jpgThe new ‘5 in 5’ campaign will be promoted via TV advertising, online, outdoor and direct mail, and brokers can also promote it via social media channels such as Facebook. It will run throughout February.

The campaign challenges people to spend just five minutes answering around five simple questions, after which the Aussie broker will be able to tell them if it’s likely there’s a better deal out there for their home loan, or if they would qualify for a mortgage.

The campaign is aimed at getting more of the customers who might think the mortgage broking process is too complicated or too time consuming, directly in contact with Aussie brokers 3LAUSH0282_5QUESTIONS_POS V6-2.jpgwho will be able to quickly let people know if it’s likely they could get a better deal.

Says Stuart Tucker, Aussie’s general manager of marketing: “The five questions are not pre-determined and vary according to each customer’s particular circumstances. Questions could be generic about people’s satisfaction with their current lender, to more specific questions about variable versus fixed rates.

“Aussie has always positioned itself as a consumer champion unafraid to challenge the major lenders, and this new promotion does not shy away from that position.”