Foster's goes back to 1888 Melbourne in latest 'Anticipation' UK spot via adam&eveDDB, London
Foster's has been a good call since 1888, as recalled in this latest spot just launched in the UK for the international Aussie beer icon, via adam&eveDDB, London.VIEW THE SPOT
wat?
not such a 'good call' to use the old miller lite tag line
hey its yellow pages guy
I remember how bitterly disappointed I was when I returned to the UK after 2.5 years in Sydney to find my stepfather had bought in a few cases of Fosters as a welcome home. . . How to tell him no one drinks the p1ss in Syders?
We want to leverage the heritage.
The people look too freshly scrubbed and lacking in skin diseases.
Also, there should be giant steaming horse plops all over the ground.
@Ghost, my thoughts too. But then advertising is supposed to be aspirational, and clean streats and people may be appropriate...............these things need to be considered in context.
Just a pouring shot TVC in fancy dress. FAIL
They have made some excellent ads (check out the UK website). This is not one of them.
It's reminiscent of the man from del monte http://www.youtube.com/watch?v=nm6bKkG_Mrc