Game over for M&C Saatchi Melbourne as Tennis Australia serves ad account to CumminsRoss

Thumbnail image for Screen shot 2012-10-26 at 9.50.37 AM.jpgDespite denying the win after CB calls back on February 8, CumminsRoss, Melbourne has now officially won the Tennis Australia account, after a competitive pitch which included incumbent M&C Saatchi.

Says CumminsRoss managing director Chris Jeffares: "The power and energy around tennis and the Australian Open event is infectious, especially at this time of year. It's such a great privilege to work with one of Australia's leading sporting organisations and arguably our most high-profile global events."

"It's an awesome way to start the year for the CumminsRoss team and they worked incredibly hard in developing and sharing our vision for tennis."

4 Comments

b said:

Makes a lot of sense. The work they've done for Jacobs Creek is amazing. As a major sponsor of the Aus Open, I find it hard to believe this would have gone unnoticed.

Game, set and match? said:

What clients does M&C Melbourne have left now?

Dave said:

Congratulations Mr Ross.

Cognitively DIssonant said:

Meanwhile, at Sapient Nitro in Singapore...

"Explain to me again why we bought Sean Cummins' agency for a huge amount of money and then let him resign and open a new agency that's suddenly getting all these new clients instead of making him our ECD for the whole of the Asia Pacific rim."

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