Game over for M&C Saatchi Melbourne as Tennis Australia serves ad account to CumminsRoss
February 18 2013, 11:25 am | | 4 Comments
Despite denying the win after CB calls back on February 8, CumminsRoss, Melbourne has now officially won the Tennis Australia account, after a competitive pitch which included incumbent M&C Saatchi.
Says CumminsRoss managing director Chris Jeffares: “The power and energy around tennis and the Australian Open event is infectious, especially at this time of year. It’s such a great privilege to work with one of Australia’s leading sporting organisations and arguably our most high-profile global events.”
“It’s an awesome way to start the year for the CumminsRoss team and they worked incredibly hard in developing and sharing our vision for tennis.”
4 Comments
Makes a lot of sense. The work they’ve done for Jacobs Creek is amazing. As a major sponsor of the Aus Open, I find it hard to believe this would have gone unnoticed.
What clients does M&C Melbourne have left now?
Congratulations Mr Ross.
Meanwhile, at Sapient Nitro in Singapore…
“Explain to me again why we bought Sean Cummins’ agency for a huge amount of money and then let him resign and open a new agency that’s suddenly getting all these new clients instead of making him our ECD for the whole of the Asia Pacific rim.”