Giant cock is back for Durex in 2013 Gay Mardi Gras campaign via Havas Worldwide, Sydney

Durex has launched a print campaign targeting the gay community in the run-up to the Sydney Mardi Gras festival.

The campaign, via Havas Worldwide, Sydney, revisits an idea introduced by the condom-maker last year, which featured a giant cock dressed as a builder.

This year, the big bird is clad as a cowboy to promote Durex's featherlite ultra thin condoms.

VIEW THE AD