Hutchwilco launches new app and campaign to help save fishermen’s lives via DDB New Zealand
New Zealand’s oldest manufacturer of life jackets, Hutchwilco has launched a new iPhone app and fully integrated campaign called ‘Secret fishing Spots‘, to help save fishermen’s lives via DDB New Zealand.
Hutchwilco’s customers keep dying because fishermen don’t tell anyone where they’re going when they go fishing. No matter how good Hutchwilco makes their lifejackets, if no one knows where the fishermen have gone, the likelihood of finding them if they get in trouble is close to impossible.
The app allows fishermen to log their secret spots, without giving them away to everyone. Then if they don’t come home, a loved one can log on and see where they like to go, and send the co-ordinates straight to the Coastguard.
Agency: DDB Group New Zealand
Client: HUTCHWILCO
Executive Creative Director – Andy Fackrell
Director – Andy Fackrell
DDB Creative Director – Steve Kane/Chris Schofield/Regan Grafton
Creatives – Rory
McKechnie/Damian Galvin/Adam Thompson
Managing Partner – Scott Wallace
Senior Account Manager – Jonathan Rea
Account Manager – Nisa Solipo
Designer – Reene Lam
Retoucher – Kevin Hyde
Photographer – Lewis Mulatero
Editor – Steve Gulik/Sam Arden/Jim
RAPP Tribal Creative Director – Aaron Goldring
Producer – Dov Tombs
Lead Designer – Jason Vertongen
Lead Developer – Cameron Crosby
Developer – Jarrad Edwards
Client: Garry Sutton
Position: Managing Director
Client: Tim Ritchie
Position: Marketing Manager
1 Comment
Love it, especially the print – only niggle is the “are” not ‘is” in the first TVC graphic