Icon Group appoints ex-Fuel Agency director, Paul Cooke in director of business role

The Icon Group (Icon.Inc and icon.pr) has appointed ex-Fuel Agency director Paul Cooke (left) as director of business.

Cooke will undertake a strategic review of the Melbourne based agency to help streamline the

Group’s new business development strategy and business processes. Cooke who recently moved on from his role as director of the Fuel Agency brings a unique combination of strategy development, new business development and marketing communication skills.

Says Joanne Painter, Icon group managing director: “Paul’s appointment signals an exciting new

chapter in Icon’s growth, and significantly enhances the strength of our senior leadership team.

“As one of Melbourne’s leading ad agency principals, Paul brings a wealth of experience and

contacts. In his new role as business director, across the Icon group, Paul will lead a strategic

agency review as well as driving growth across the digital, design and PR divisions.

The newly appointed Cooke said Icon’s integration of strategic communication, digital and design

presents an interesting and exciting opportunity.

Says Cooke: “The Icon Group has experienced significant growth over the past 12 months across PR and digital and it’s important we create a strategic platform to continue that trajectory.

Cooke’s appointment follows the recent hire of icon.pr account director Cameron Donovan.

Donovan joins the Icon team with strong agency experience in both consumer and corporate

industry sectors. Donovan has worked for leading agencies in Sydney, Newcastle and Melbourne specialising in media relations, stakeholder and community relations and issues management.