Independent travel brand Creative Holidays appoints Bullseye as its new digital partner

Iconic travel brand Creative Holidays has selected Bullseye as its new digital partner, following a competitive pitch shared with a number of high-calibre, digital, Sydney-based agencies.

The three-year partnership with Bullseye will cover Creative Holidays’ digital marketing activities including evolving its digital footprint, brand website and implementing ongoing innovative digital strategies for the brand. Ultimately the partnership aims to nurture Creative Holidays’ customers and trade partners through digital engagement, research & planning of customisable travel packages, and deliver digital solutions where long-lasting travel memories can be created and shared.

Says Paul McGrath, managing director, Creative Holidays: “Creative Holidays is Australia’s largest independent holiday company providing a wide range of travel packages to market. We have an extensive range of leisure destinations to suit every traveller – especially those who enjoy the independence and flexibility of planning their own holiday experience.

“We already set the benchmark for exceptional value and service in destinations as far and wide as Bali, Hawaii, UK, Europe and the Americas to Mauritius and the Arabian Peninsula. The evolution of our digital strategy will also position Creative Holidays as one of the travel industry’s most forward-thinking, innovative brands.”