ING launches giant human billboard spelling the $20b spent on super fees via Ensemble + UM
This morning, 750 Australians gathered at North Sydney Oval to spell out
just how much Australians paid in superannuation fees in 2012 - a
staggering $20 billion via Ensemble and UM. The activation brought to life ING DIRECT's
current above the line campaign.Australians are paying an average of $2,000 on superannuation fees each year, with older Australians paying as much as $6,000, according to new research.
The event was
supported by industry research showing just how much we pay in super
fees by age group and fund type.
Media Agency: UM
Activation Agency: Ensemble
Media Agency: UM
Activation Agency: Ensemble
Yeah, so? Yet more proof that if you want proper advertising, not some stunt that no-one carres about, you'd be better off going to an actual advertising agency.
Wow, so that's what activation gives you.
Original ideas (not) that last for....well at least as long as yesterday's fish and chip wrapper.
I'm sure the three seagulls at North Sydney oval loved seeing it.
Um, what's this supposed to achieve?
Wow, my school did this in 1988. I didn't realise how ahead of our time we were.
this must be the "Secret Sauce" Tajer was talking about in the mumbrella 5 part infomercial.
It's true no one in advertising will give a rat's arse about this but for those of us who work in super, this shit gets passed around and talked about. Who knows, maybe the target audience consists of people who work in super and silver gulls? If so, they've done well.
... that this concept was approved.
Why did they need a media agency for this?
And how can ING help me minimise my super fees?
hang on, what? this was the actual thing? spell something out on an oval?