ING launches giant human billboard spelling the $20b spent on super fees via Ensemble + UM

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91dbac68-5c99-4db0-ac07-4309b0497d5e-480x320.jpg This morning, 750 Australians gathered at North Sydney Oval to spell out just how much Australians paid in superannuation fees in 2012 – a staggering $20 billion via Ensemble and UM. The activation brought to life ING DIRECT’s current above the line campaign.

Australians are paying an average of $2,000 on superannuation fees each year, with older Australians paying as much as $6,000, according to new research.

The event was supported by industry research showing just how much we pay in super fees by age group and fund type.

 

Media Agency: UM

Activation Agency: Ensemble