iSelect re-appoints The Taboo Group as lead social media agency following a 4-way creative review
Online comparison service, iSelect has appointed incumbent The Taboo Group as their lead social media agency following a four-way creative review.
Says Roger McBride, marketing director at iSelect: “Taboo was re-appointed to the business based on innovative thinking and robust execution strategies.”
Taboo has been working with iSelect since November, 2011 across their online and social platforms.
The agency is charged with implementing iSelect’s new social media strategy for 2013.
Says Andrew Mackinnon, managing director of Taboo: “iSelect have been a fantastic client for us in 2012 and we’re wrapped to have them back with Taboo! This will be a year of punching through digital and social media clutter with relevant, exciting and brand value-adding creative.”
Production has begun on the social media campaign that saw Taboo retain the account, with an exciting project to leverage iSelect’s ATL Rate Rise campaign.
2 Comments
Congrats Andrew, you’re a great team and have a great company.
That guy’s good talent for the brand. Pity the latest work isn’t up to it.