Leo Burnett, Melbourne wins Peters in 2-way shoot-out with BMF; incumbent Mojo not invited

Following the CB news on Friday, CB hears Leo Burnett, Melbourne has won the prized Peters Ice Cream account, which was with Publicis Mojo, Melbourne, in a two-way shoot-out with BMF Melbourne.

CB understands the troubled incumbent was not invited to repitch.

One source told CB that DDB, on the original shortlist, missed the cut, which would be a disappointment given the agency’s ECD Darren Spiller, who joined in August last year, played such an integral role on the award-winning account when he was national ECD at Publicis Mojo.

The pitch comes in the wake of the appointment of Stephen Audsley to the chief executive officer role at Peters Ice Cream in November, three months after Nestlé  sold the business to Pacific Equity Partners (PEP) in August, 2012.

Prior to Peters, Audsley was CEO of Breville Group for four years and before that spent 16 years at Pacific brands, which owned Peters Ice Cream until 1995 when it sold the business to Nestlé. He also has ten years’ experience managing such brands such as Adidas and Dunlop/Slazenger.