Lilydale spruiks its free-range chicken promise in debut campaign via M&C Saatchi, Sydney
February 12 2013, 9:52 am | | 6 Comments
M&C Saatchi Sydney has launched its first campaign for free-range chicken brand, Lilydale, since winning the business in October.
The TVC, part of an integrated campaign, is set to the tune of ‘Ain’t nobody here but us chickens’, and was shot at one of Lilydale’s farms in Peat’s Ridge NSW.
Airing throughout Channel 7’s cooking show, My Kitchen Rules, the TV commercial aims to show Australians just how Lilydale farm raise their chickens, offering reassurance they are buying a healthy, quality product.
6 Comments
At last, Gibson’s done a jingle!
Good producer. Good spot.
Fun spot makes me want to buy Lilydale cause they are not cruel to chickens.
They’re real stegglers for a chicken advert at M&C.
Good TVC, terrific edit.
Who is singing that jingle? I love the ad, and I know how much of a stickler they are for their produce.