Masterchef: The Professionals host Marco Pierre White fronts new MLA spot via Host, Sydney
February 19 2013, 11:06 am | | 8 Comments
Meat & Livestock Australia, via agency Host Sydney with creative partner Ilk, has put to air a new spot fronted by Masterchef: The Professionals host Marco Pierre White which aims to promote beef and lamb as a vital component of ‘proper dinners’.
The spot, created by Ilk ECDs Dennis Koutoulogenis and Jake Rusznyak with production by Channel 10, is part of a mutli-media campaign which includes digital, print and radio.
Says Andrew Cox MLA group marketing manager – consumer: “With his passion for honest, uncomplicated food, Marco Pierre White was a natural choice to front this campaign, having become a big fan of Australian beef and lamb during his three-month stint filming Masterchef Professionals.”
8 Comments
zzzzzzzzzzzzzzzzzzzzzzz
And the bar sinks just that little lower.
See the spot for Perfect Italiano as a guide to how to use a celebrity chef.
Whoever cooked this drivel up needs a proper talking to.
Ramsay 1
White 0
Who’s crying now?
I certainly won’t be eating there again!
It’s beautiful writing. Put up with it.
The writing is laboured and disjointed – only made worse by Marco’s wooden delivery of it.