McDonald's lets you play with your food in the new Monopoly promo in NZ + OZ via DDB NZ

Monop1.jpgThe new launch of McDonald's Monopoly Millionaire promotion across New Zealand and Australia, lets people see what it's like when the game pieces, hotels and money are real via DDB New Zealand.
The TV spots, shot by Adam Gunser of Exit Films and animated by Toybox Auckland, introduce elements from the game into the real world and just like kids dreamed, they're on a scale bigger than ever before. From giant hotel pieces on city streets, to oversized dice rolling through suburban neighbourhoods and giving out free parking across the city, Macca's is bringing two of the most iconic brands together for one epic event.

Monop2.jpgThe launch ad is supported by radio and an extensive outdoor campaign, including ambient hotel shaped bus shelters. Plus on the first day of the promotion McDonald's even accepted Monopoly money in-store, all in the name of encouraging the young at heart to play with their food.

Director - Adam Gunser
Executive Creative Director - Andy Fackrell 
Creative Director - Jordan Sky 
Art Director   - Adam Barnes
Copywriter - James O'Sullivan
Producer - Declan Cahill
Group Business Director - Cath Bosson
Senior Account Managaer - Hazel Neil
Account Manager - Scott Milat
DOP - Ari Wegner
Head of Broadcast - Judy Thompson
Agency Producer - Jane Mill
Editor - Sam Brunette
Music - Liquid Studios
Production - Exit Films
PR and Events - Mango Communications
Sean Brown - Account Director
Duchesne Markham - Senior Account Executive
Katie Hogan - Senior Account Manager, Events
Sarah Batley - Talent Manager, Events


Patrick-Bateman! said:

McDonalds take your stinking add back to New Zealand.

It affronts me that a company like McDonalds, saves a few bucks having an ad made in NZ.

Don't they know that New Zealanders are the rag and bone men of the South Pacific ?

Leave a comment