Melbourne shops GPY&R, Ogilvy and CHE Proximity pitch for 2015 ICC Cricket World Cup

Melbourne agencies George Patterson Y&R, Ogilvy and CHE Proximity are currently pitching for the 2015 ICC Cricket World Cup account, with a decision expected within weeks.

GPY&R would be favoured to win the business, which covers Australia and New Zealand, having experience running the Cricket Australia account since winning the business in August 2010. While the focus is on OZ/NZ, the work needs to run globally, according to sources.