Michael Klim’s lifestyle brand Milk & Co launches brand new e-commerce site via WeAreDigital

Michael Klim’s lifestyle brand Milk & Co. has launched a fresh face in 2013 with a new online home via WeAreDigital and a strong focus on international growth.

The brand was formerly known as Milk Skincare and Milk Baby, but Klim has refreshed the company’s brand positioning as part of a long-term plan for local and overseas expansion. The brand’s new look reflects the basis of its product offering, and its no fuss approach to skincare.

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The new direction includes a simplified brand message and a new blueprint for marketing activities in-store and online, offering advanced technologies and services.

Milk & Co has launched one of Australia’s first Magento responsive e-commerce sites. The new online shopping destination will enable browsers to shop via iPad, mobile and desktop all from the one site. At the forefront of Information Technology the structure of the site will automatically reconfigure to fit the users browser.

Says Karson Stimson, director of WeAreDigital: “We are really pleased to have produced Australia’s first responsive Magento e-commerce sites with Milk & co and we look forward to a continued partnership with Michael Klim and his team to drive the Milk & co business locally and internationally via digital.”

Says Klim: “We want to make sure that we are offering the highest quality product to our online shoppers, ensuring that the experience is as convenient and enjoyable as possible. We are confident that we will see an increase in Milk & Co. sales as well as the growth and development of our customer database and digital communications both domestically and internationally.”

As part of the brand refresh, the Klims recently shot the latest Milk & Co campaign in Lindy

Klim’s hometown of Bali with their three children Stella, Rocco and Frankie taken by award-winning Australian photographer, Ben Sullivan.