Miranda Kerr set to star in latest David Jones campaign to promote its Autumn/Winter 2013 fashion collection via M&C Saatchi, Sydney
February 4 2013, 12:20 am | | 3 Comments
David Jones will be launching its Autumn/Winter 2013 fashion collection this week with a new campaign via agency M&C Saatchi, Sydney, led by a series of TVCs featuring Miranda Kerr.
The collection will be streamed live from the red carpet this Wednesday 6 February at 6:45pm AEDT.
Viewers will enjoy an interactive experience, able to choose a front row or backstage view, and can save their favourite looks.
3 Comments
Forgot about the idea
Pure genius
Idea. Pretty girl changes clothes to what I think might be cool music. Add some effects with lights to create groovy feel older women can relate to. Go back to sleep.