Pfizer’s Centrum Advance launches new ‘Spectrum People’ TV campaign via JMK
JMK’s new Centrum Advance TV campaign, ‘Spectrum People’ for Pfizer goes to air in both Australia and New Zealand this week.
The campaign features people in various coloured worlds doing activities linked to key health benefits of Centrum Advance.
Says Matt Kemsley, creative director at JMK said “JMK is thrilled to be working with Pfizer on this current campaign for Centrum, the world’s leading multivitamin.
“Our new campaign uses Centrum’s well known spectrum graphic as a vehicle to create a range of coloured worlds that highlight key health benefits of the brand and to really underscore Centrum’ s brand line ‘Complete from A to Zinc’.
Says Emma Nicol, marketing manager for Centrum ANZ (Australia and New Zealand): “2013 promises to be an exciting year for the Centrum Brand, with major communications, new product and retail initiatives planned.
“JMK’s new campaign will be a lynch pin in this effort. The ‘Spectrum People’ creative idea will be applied across all elements of our communications including TV, digital and retail channels.”
Creative Agency: JMK
Creative Director: Matt Kemsley
Creative Team: Matt Kemsley and Mike Boswell
Designer: Paul Hoyne
Strategy: Julian Martin
Account Direction: Tanya Shattock
Agency Producer: David Steindl
Production Company: 8com
Director: Josh Frizell
Producer: Mike Vanderfield
Photographer: Alistair Guthrie
Sound and Music: Song Zu
12 Comments
The best ad I’ve seen in my life. EVER.
This is a game changer – those JMK guys are world class…….best ad ever
Technicolor yawn.
Bring back Rob de Castella.
Incredible stuff. I’m gonna commission some JMK magic for our next Superbowl ad.
http://www.canneslions.com/awards/categories_rules.cfm#12-40-434
Whybin will be glad to see this go
Don’t blame the agency it’s the inept clients fault.
We all have ’em.
I’m only posting this because I can’t just give a thumbs up to Client ad’s post.
Placebo
“they made me do it” is far too easy an excuse. They wouldn’t have made you do it if you had had been astute and rigorous enough in your strategic thinking to demonstrate that there’s a better way.
MIght have made them do it… didn’t make them put it on the blog / folio.