@radical.media aligns with Collider in Australia – will represent US roster but not Aussie directors

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RadCol.jpg@radical.media and Collider today announced the two companies have formed a partnership for the Australian market, whereby @radical.media will close its Australian office and its roster of award-winning US directors will be represented by Collider, a unique film production company and design studio.

However, CB understands @radical’s Australian roster will not be part of the deal and will be going elsewhere. The directors are Hannah Hilliard, Johan Polhem, Tim Kindler, Grant Sputore, Ben West, Jasmin Tarasin and Toby&Pete.

Ian Fowler.jpg@radical’s Australian managing director Ian Fowler (left), who is also not part of the deal, had not returned calls CB’s call this morning, but CB believes he will announce his future plans soon, and will continue in his role as co-chair of the Communications Council’s Commercial Producers Council group

Says Frank Scherma, @radical.media president: “We’re excited and thrilled to be working with our new partners and of course, our friends over at Collider. @radical and Collider have historically had strong ties and admiration for one another.  We’ve worked with some of their local talents as well as one of their co-founders, Daniel Askill, who’s become an innovative director in the U.S. and in Europe.”

Sam Zalaiskalns, managing director of Collider, says representing @radical.media in Australia is a unique business and creative opportunity for both companies.

 

“We have a long and synergistic working relationship with @radical.media. Representing them in this market is a great opportunity to continue our long-term growth plans by expanding Collider’s global presence. Collider is evolving and we’re really excited to take on a closer alignment with @radical.media. It’s another part of an exciting phase for us.”

 

Rachael Ford-Davies, executive producer at Sydney based Collider, says the talent they will represent via @radical.media, is highly complimentary to Collider’s existing roster of directors.

Says Ford-Davies: “This move will expand our roster and enable us to offer on any creative idea. Our current group of talent has a highly visual aesthetic, which is what we’re known for, and @radical’s roster has amongst other things a great strength in performance. This move opens up a lot of avenues for us creatively.”

 

Says Jon Kamen, chairman & CEO of @radical.media: “We have had a terrific independent run in Australia and have worked with so many fantastic people, but everyone knows the advertising and marketing world is changing, and it has always been part of @radical’s DNA to change with it.

“Partnering with Collider is smart, especially given their creative capabilities,  and the potential this partnership provides to continue the evolution of our global reach.”