Roses Only joins Ladder’s ‘Homepage for the Homeless’ ahead of V-Day via GPY&R Melbourne
Roses Only, one of Australia’s most loved florists, has partnered with GPY&R Melbourne and Ladder’s ‘Homepage for the Homeless’ just in time for Valentine’s Day.
‘Homepage for the Homeless’ launched in December of last year ahead of Christmas. The project is in association with major retailers such as iTunes, Amazon, The Iconic, Deals Direct, Wotif and now Roses Only.
When people click through to any of the of the participating sites from Homepage for the Homeless, 15% of everything you buy will be donated by the store, to the homeless, at no extra cost. It’s that easy.
According to data from IBISWorld, Australians spent over $936 million on Valentine’s Day gifts in 2012 (IBISWorld Press Release, 6/2/13). If even a small portion of this spend were to pass through the Homepage for the Homeless portal, it could make a massive difference to homeless youth.
1 Comment
Love this idea.
Roses Only should obviously be donating more than 15% of their 300% Valentines Day markup too.