Saatchi’s Sydney wins St George from Ogilvy; Ogilvy Melbourne retains Bank of Melbourne

Saatchi & Saatchi, Sydney has won the St George Bank business, taking the account from Ogilvy, Sydney in a pitch that also included the Sydney offices of BMF and DDB.

Ogilvy, Melbourne will continue to service St George’s sister brand, Bank of Melbourne, after a pitch that included CumminsRoss, and the Melbourne offices of DDB and BMF. Both banks are owned by Westpac.

Says Saatchi & Saatchi CEO Michael Rebelo: “To be selected as St George Bank’s advertising partner is a great privilege. St George is on a mission, as are we, so we’re excited by the promise of what we can create together.”

Says Ogilvy Australia CEO Andrew Baxter: “We’re really proud of the work we’ve done in helping Bank of Melbourne achieve such a successful launch and thrilled that we’re part of the team that will drive its next phase of growth.”