SapientNitro appoints its Brisbane director Dena Michell to become lead at its Sydney offices

SapientNitro has appointed director, Dena Michell (left) to become Sydney office lead, as the clients and staff at that office experience rapid growth.

Says Paul Bennett, national managing director of SapientNitro Australia: “The Sydney office has grown substantially with new clients including Unilever and BT Financial Group. Dena will now take on the senior leadership role within the Sydney office, as well as responsibility for many of our multinational clients in collaboration with the APAC team.”

Michell has been at SapientNitro for the past three years, and was most recently based in the Brisbane office responsible for a portfolio of national and Queensland-based clients.

Before joining SapientNitro, she was at DraftFCB in South Africa, where over five years she rose to become group business director. She began her career at JWT South Africa.

Michell’s broad category experience covers FMCG, retail, financial services, automotive, hospitality, airlines and tourism.